Case Study: Scaling Private Label Brand Performance

Background
A private label brand partnered with Nextura Launch to scale its growth on Amazon. The goal was to increase sales volume, improve order value, and create sustainable momentum across multiple marketplaces.

Key Insights (Jan – Jun 2025)

  • Total Orders: 40,340

  • Units Ordered: 43,631

  • Total Sales Revenue: £440,615.12

  • Average Units per Order: 1.08

  • Average Order Value: £10.92

This data reflects a strong conversion-to-revenue ratio where consistent sales volume directly contributed to steady cash flow.

Growth Performance

From January to June 2025, the brand witnessed:

  • A spike in units sold in the early months (launch push campaigns).

  • Steady demand across Q2, proving the product’s strong market fit.

  • Temporary dips in May due to inventory and logistics challenges, quickly recovered through optimized restocking and ad scaling.

Our Strategy

  1. Deep Market Research → Identified gaps and demand trends.

  2. Listing Optimization → High-converting images, copy, and A+ content.

  3. Advertising & PPC Scaling → Balanced Auto + Manual campaigns.

  4. Data Tracking & Adjustments → Weekly optimizations based on ACOS & ROAS.

  5. Inventory Management → Ensured product availability to avoid stockouts.

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  1. Results

    • £440K+ Revenue in 6 months from Amazon UK.

    • 43K+ Units Sold, showing strong demand stability.

    • High Repeat Orders (average 1.08 units/order).

    • Sustainable growth despite seasonal and logistical fluctuations.

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✅ Outcome
Within 182 days, the brand became one of the fastest-growing private labels on Amazon UK and is now on track to hit £1.5M+ annual sales by 2025.